{"id":2585,"date":"2026-06-18T06:22:33","date_gmt":"2026-06-18T06:22:33","guid":{"rendered":"https:\/\/dev.megopro.cz\/?page_id=2585"},"modified":"2026-06-18T06:22:33","modified_gmt":"2026-06-18T06:22:33","slug":"prohlaseni-o-pouzivani-cookies","status":"publish","type":"page","link":"https:\/\/dev.megopro.cz\/?page_id=2585","title":{"rendered":"Prohl\u00e1\u0161en\u00ed o pou\u017e\u00edv\u00e1n\u00ed cookies"},"content":{"rendered":"

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Prohl\u00e1\u0161en\u00ed o pou\u017e\u00edv\u00e1n\u00ed cookies<\/h1>\n<\/h1>\n
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Aby byla va\u0161e cesta za \u00fasporami a ni\u017e\u0161\u00ed uhl\u00edkovou stopou opravdu pohodln\u00e1, pracujeme na webu s cookies. P\u0159e\u010dt\u011bte si, k \u010demu va\u0161e osobn\u00ed \u00fadaje vyu\u017e\u00edv\u00e1me a jak je chr\u00e1n\u00edme p\u0159ed ostatn\u00edmi.<\/span><\/p>\n<\/div>\n

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1. Co jsou cookies<\/h2>\n<\/h1>\n
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Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory vytv\u00e1\u0159en\u00e9 webov\u00fdm serverem a ukl\u00e1dan\u00e9 ve Va\u0161em po\u010d\u00edta\u010di prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. Kdy\u017e se pozd\u011bji vr\u00e1t\u00edte na stejn\u00fd web, prohl\u00ed\u017ee\u010d po\u0161le ulo\u017eenou cookie zp\u011bt a server tak z\u00edsk\u00e1 v\u0161echny informace, kter\u00e9 si u v\u00e1s p\u0159edt\u00edm ulo\u017eil. Cookies vyu\u017e\u00edv\u00e1 pro svou \u010dinnost naprost\u00e1 v\u011bt\u0161ina webov\u00fdch str\u00e1nek.<\/span><\/p>\n<\/div>\n

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2. Jak se d\u011bl\u00ed cookies<\/h2>\n<\/h1>\n
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Cookies lze rozd\u011blit podle toho, kdo je k V\u00e1m na web umis\u0165uje, tj. na:<\/strong><\/p>\n

1)<\/strong>\u00a0<\/span>Cookie prvn\u00ed strany (first party cookie) \u2013 jejich platnost je omezena na dom\u00e9nu webu, kter\u00fd prohl\u00ed\u017e\u00edte. Tyto cookies jsou pova\u017eov\u00e1ny za bezpe\u010dn\u011bj\u0161\u00ed.<\/p>\n

2)<\/strong>\u00a0<\/span>Cookie t\u0159et\u00ed strany (third party cookie) \u2013 jsou um\u00edst\u011bny pomoc\u00ed skriptu z jin\u00e9 dom\u00e9ny. U\u017eivatele tak lze sledovat nap\u0159\u00ed\u010d dom\u00e9nami. Pou\u017e\u00edvaj\u00ed se \u010dasto pro vyhodnocen\u00ed \u00fa\u010dinnosti reklamn\u00edch kan\u00e1l\u016f.<\/p>\n

Podle trvanlivosti lze cookies rozd\u011blit na:<\/strong><\/p>\n

1)<\/strong>\u00a0<\/span>Kr\u00e1tkodob\u00e9 (session cookie) \u2013 vyma\u017eou se z va\u0161eho po\u010d\u00edta\u010de po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de.<\/p>\n

2)<\/strong>\u00a0<\/span>Dlouhodob\u00e9 (persistent cookie) \u2013 po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de z\u016fst\u00e1vaj\u00ed zachov\u00e1ny, vyma\u017eou se teprve po uplynut\u00ed velmi dlouh\u00e9 doby (ta z\u00e1le\u017e\u00ed na nastaven\u00ed Va\u0161eho prohl\u00ed\u017ee\u010de a nastaven\u00ed cookie). M\u016f\u017eete je tak\u00e9 ru\u010dn\u011b odstranit.<\/p>\n

Podle trvanlivosti lze cookies rozd\u011blit na:<\/strong><\/p>\n

1)<\/strong>\u00a0<\/span>Technick\u00e9 \u2013 umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce webu (nap\u0159. p\u0159ihla\u0161ov\u00e1n\u00ed nebo n\u00e1kup). Tyto cookies jsou nezbytn\u011b nutn\u00e9 pro provoz na\u0161eho webu a umis\u0165ujeme i bez Va\u0161eho souhlasu.<\/p>\n

2)<\/strong>\u00a0<\/span>Funk\u010dn\u00ed \u2013 cookies, kter\u00e9 umo\u017e\u0148uj\u00ed nap\u0159\u00edklad zapamatovat si jazyk nebo region u\u017eivatele. Tyto cookies se pod\u00edl\u00ed na spr\u00e1vn\u00e9m nastaven\u00ed webu a nepod\u00edl\u00ed se na sledov\u00e1n\u00ed aktivity u\u017eivatele. Funk\u010dn\u00ed cookies pova\u017eujeme za nezbytn\u00e9, a proto je na web umis\u0165ujeme bez Va\u0161eho souhlasu.<\/p>\n

3)<\/strong>\u00a0<\/span>Analytick\u00e9 \u2013 slou\u017e\u00ed pro sb\u011br neanonymn\u00edch dat o chov\u00e1n\u00ed u\u017eivatel\u016f. Na jejich z\u00e1klad\u011b m\u016f\u017eeme web upravit web tak, aby se V\u00e1m l\u00e9pe pou\u017e\u00edval. V nastaven\u00ed je lze povolit jako \u201cAnalytick\u00e9 cookies\u201d.<\/p>\n

4)<\/strong>\u00a0<\/span>Marketingov\u00e9 \u2013 slou\u017e\u00ed k c\u00edlen\u00ed reklam na u\u017eivatele, kte\u0159\u00ed ji\u017e na na\u0161em webu byli. V nastaven\u00ed je lze povolit jako \u201cMarketingov\u00e9 cookies\u201d.<\/p>\n

5)\u00a0<\/span><\/strong>Konverzn\u00ed \u2013 s jejich pomoc\u00ed m\u016f\u017eeme vyhodnotit \u00fasp\u011b\u0161nost kampan\u00ed.
V nastaven\u00ed je lze povolit jako \u201cAnalytick\u00e9 cookies\u201d.<\/p>\n

6)<\/strong>\u00a0<\/span>Personaliza\u010dn\u00ed \u2013 r\u016fzn\u00e9 n\u00e1stroje n\u00e1m pom\u00e1haj\u00ed s personalizac\u00ed obsahu \u2013 p\u0159izp\u016fsoben\u00edm webu na z\u00e1klad\u011b toho, co jste sledovali. Podobn\u011b n\u00e1m n\u00e1stroje pom\u00e1haj\u00ed upravovat v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na z\u00e1klad\u011b informac\u00ed o vyhled\u00e1v\u00e1n\u00ed ostatn\u00edch u\u017eivatel\u016f.
V nastaven\u00ed je lze povolit jako \u201cPreference\u201d cookies.<\/p>\n<\/div>\n

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3. K \u010demu jednotliv\u00e9 cookies slou\u017e\u00ed<\/h2>\n<\/h1>\n
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O tom, jak\u00e9 cookie soubory n\u00e1\u0161 web pou\u017e\u00edv\u00e1, k jak\u00fdm \u00fa\u010del\u016fm a s jako dobou platnosti se dozv\u00edte zde:<\/p>\n

Chci zn\u00e1t \u00fa\u010del cookie soubor\u016f<\/strong><\/a><\/p>\n

Upozor\u0148ujeme, \u017ee pokud pou\u017e\u00edv\u00e1te add-blocker nebo jin\u00e9 roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de, kter\u00e9 m\u011bn\u00ed n\u00e1\u0161 web, informace o \u00fa\u010delech jednotliv\u00fdch soubor\u016f cookie se nemus\u00ed zobrazovat spr\u00e1vn\u011b.<\/p>\n<\/div>\n

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4. Mo\u017enosti nastaven\u00ed cookies<\/h2>\n<\/h1>\n
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Upozor\u0148ujeme, \u017ee pokud pou\u017e\u00edv\u00e1te add-blocker nebo jin\u00e9 roz\u0161\u00ed\u0159en\u00ed prohl\u00ed\u017ee\u010de, kter\u00e9 m\u011bn\u00ed n\u00e1\u0161 web, informace o \u00fa\u010delech jednotliv\u00fdch soubor\u016f cookie se nemus\u00ed zobrazovat spr\u00e1vn\u011b.<\/span><\/p>\n

Vymaz\u00e1n\u00ed cookies v prohl\u00ed\u017ee\u010di<\/strong><\/p>\n

Vymazat m\u016f\u017eete cookies ve Va\u0161em prohl\u00ed\u017ee\u010di \u2013 zpravidla b\u00fdv\u00e1 um\u00edst\u011bno v \u201eHistorii\u201c nav\u0161t\u00edven\u00fdch str\u00e1nek.
\u200dChrome
\u200d<\/a>Firefox
\u200d<\/a>Internet Explorer
\u200d<\/a>Android<\/a>\u00a0<\/span>\u2013 r\u016fzn\u00e9 prohl\u00ed\u017ee\u010de (n\u00e1vod pro Chrome)<\/p>\n

Blokov\u00e1n\u00ed cookies v prohl\u00ed\u017ee\u010di<\/strong><\/p>\n

Prohl\u00ed\u017ee\u010de umo\u017e\u0148uj\u00ed um\u00eds\u0165ov\u00e1n\u00ed cookies na V\u00e1s po\u010d\u00edta\u010d zablokovat. V takov\u00e9m p\u0159\u00edpad\u011b bude ale funkcionalita t\u011bchto str\u00e1nek omezena. Informace o nastaven\u00ed ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies ve Va\u0161em prohl\u00ed\u017ee\u010di najdete na str\u00e1nk\u00e1ch poskytovatele konkr\u00e9tn\u00edho prohl\u00ed\u017ee\u010de:
\u200dChrome
\u200d<\/a>Firefox
\u200d<\/a>Internet Explorer
\u200d<\/a>Android<\/a>\u00a0<\/span>\u2013 r\u016fzn\u00e9 prohl\u00ed\u017ee\u010de (n\u00e1vod pro Chrome)<\/p>\n<\/div>\n

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5. Jak uchov\u00e1v\u00e1me souhlasy s pou\u017e\u00edv\u00e1n\u00edm cookies<\/h2>\n<\/h1>\n
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Souhlasy u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm cookies uchov\u00e1v\u00e1me prost\u0159ednictv\u00edm platformy CookieHub. Tato platforma uchov\u00e1v\u00e1 jen data nezbytn\u00e1 k identifikaci u\u017eivatelova souhlasu.<\/p>\n

Token<\/strong><\/p>\n

N\u00e1hodn\u00fd \u0159et\u011bzec ulo\u017een\u00fd v cookie CookieHub v prohl\u00ed\u017ee\u010di u\u017eivatele spolu s nastaven\u00edm kategori\u00ed cookie. Tento token pot\u0159ebujeme pro identifikaci poskytnut\u00e9ho souhlasu.<\/p>\n

URL<\/strong><\/p>\n

\u00dapln\u00e1 adresa URL, na kter\u00e9 u\u017eivatel byl p\u0159i konfiguraci souhlasu.<\/p>\n

Anonymizovanou IP adresu<\/strong><\/p>\n

IP adresa klienta. Posledn\u00ed \u010d\u00e1st IP adresy je nahrazena 0, proto\u017ee IP adresa m\u016f\u017ee b\u00fdt pova\u017eov\u00e1na za osobn\u00ed \u00fadaj.<\/p>\n

Zemi<\/strong><\/p>\n

Registrovan\u00fd k\u00f3d zem\u011b pro IP adresu. P\u0159i pou\u017eit\u00ed geolokace to m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9 pro zji\u0161t\u011bn\u00ed, zda u\u017eivatel souhlasil nebo nedostal \u017e\u00e1dn\u00e9 mo\u017enosti.<\/p>\n

User Agent<\/strong><\/p>\n

U\u017eivatelsk\u00fd agent obvykle obsahuje informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm \u0159et\u011bzci.<\/p>\n

Datum a \u010das<\/strong><\/p>\n

Datum a \u010das vyj\u00e1d\u0159en\u00ed souhlasu.<\/p>\n<\/div>\n


\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Prohl\u00e1\u0161en\u00ed o pou\u017e\u00edv\u00e1n\u00ed cookies Aby byla va\u0161e cesta za \u00fasporami a ni\u017e\u0161\u00ed uhl\u00edkovou stopou opravdu pohodln\u00e1, pracujeme na webu s cookies. P\u0159e\u010dt\u011bte si, k \u010demu va\u0161e osobn\u00ed \u00fadaje vyu\u017e\u00edv\u00e1me a jak je chr\u00e1n\u00edme p\u0159ed ostatn\u00edmi. 1. Co jsou cookies Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory vytv\u00e1\u0159en\u00e9 webov\u00fdm serverem a ukl\u00e1dan\u00e9 ve Va\u0161em po\u010d\u00edta\u010di prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. Kdy\u017e […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2585","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/pages\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2585"}],"version-history":[{"count":12,"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/pages\/2585\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=\/wp\/v2\/pages\/2585\/revisions\/2597"}],"wp:attachment":[{"href":"https:\/\/dev.megopro.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}